Qgiv Data Suggests Gmail, Safari and Mac Users Are Most Charitable

Mac-based Giving Outpaces Other Operating Systems: Donors using a Mac OS gave 25 percent more per donation than Windows OS users. Average donation amount by OS from November 2011 - November 2012:
- Mac - $182 per donation
- Windows - $137 per donation (25 percent less than Mac users)

Gmail Biggest Drop in Average Donation Year over Year from 2011 - 2012: Despite giving more per donation than donors using other branded email services, Gmail users have experienced the biggest drop in per donation totals from 2011 to 2012. The following data represents the average donation for the January through November time periods, measured year over year:
- Unique/Corporate/Other email: 2011 - $155; 2012 - $156
- Gmail: 2011 - $153; 2012 - $132
- AOL: 2011 - $135; 2012 - $134
- Hotmail: 2011 - $128; 2012 - $133
- Yahoo: 2011 - $111; 2012 - $116

"The data on the giving trends by technology indicators can help organizations maximize value from their current marketing and outreach campaigns. Combining email, browser and other key indicators with existing demographic data has the potential to help these organizations more accurately target the appropriate donors," said Todd Baylis, president of Qgiv. "It's not enough anymore for organizations to offer just one giving option. With today's diverse donor base and evolving technology, charitable organizations need to provide a broader cross section of options, like online, mobile and on-site to maximize the value they're getting back."

For more information about Qgiv, the Qgiv Kiosk or the donation trends, please visit www.qgiv.com.