ProSpeak: Unsteady Times, Great Opportunity
8. Create a shared vision. Build a strategic plan with a shared vision and accountable results. Engage in strategic planning every three to five years, and benchmark progress regularly. This will build enthusiasm and commitment among staff, volunteers and future donors.
9. Continue ongoing campaigns. Donors can and will give, even in tough times. But they may deliberate longer on gift decisions. Be flexible about payment terms. Many donors will focus their giving on organizations that are closest to them. Seek challenge gifts to inspire donors.
Looking for Jeff? You'll find him either on the lake, laughing with good friends, or helping nonprofits develop to their full potential.
Jeff believes that successful fundraising is built on a bedrock of relevant, consistent messaging; sound practices; the nurturing of relationships; and impeccable stewardship. And that organizations that adhere to those standards serve as beacons to others that aspire to them. The Bedrocks & Beacons blog will provide strategic information to help nonprofits be both.
Jeff has more than 25 years of nonprofit leadership experience and is a member of the NonProfit PRO Editorial Advisory Board.
