Looking for Jeff? You'll find him either on the lake, laughing with good friends, or helping nonprofits develop to their full potential.

Jeff believes that successful fundraising is built on a bedrock of relevant, consistent messaging; sound practices; the nurturing of relationships; and impeccable stewardship. And that organizations that adhere to those standards serve as beacons to others that aspire to them. The Bedrocks & Beacons blog will provide strategic information to help nonprofits be both.

Jeff has more than 25 years of nonprofit leadership experience and is a member of the NonProfit PRO Editorial Advisory Board.

BENTONVILLE, Ark., June 24, 2009 — The Walmart Foundation is donating $7.8 million to support food banks and provide healthy, summer meals to children who receive free or reduced-price lunches during the school year. Through partnerships with Boys & Girls Clubs of America, Feeding America, and local non-profits in the 10 states where children are most at risk of hunger, Walmart and its Foundation will help assure that their neighbors and those in local communities have access to nutritious food.

CHICAGO, April 14, 2009 — For the second time this year, U.S. Cellular is putting up $1 million to help schools across the country. The company's new CALLING ALL TEACHERS campaign will funnel the funds directly into the hands of thousands of teachers to subsidize classroom materials and educational experiences for students. Between now and Teacher Appreciation Week May 4-8, 2009, the wireless company and its 9,000 associates are encouraging teachers to post projects on DonorsChoose.org, a philanthropic Web site that helps public school educators find money for classroom projects that exceed their limited budgets.

With the tightening of budgets, some large charities are scaling back on direct mail efforts, especially large scale donor acquisition mailings. However, the authors of a new book contend that it's important to keep direct mail as a fundraising strategy - just refine it so that it's more effective.

In a webinar last month titled "Positioning for Wealth Transfer," Campbell & Company Vice President Bruce Matthews talked about the need for organizations to prepare programs that take full advantage of this boon.

Despite a troubling economic climate, our nation is still blessed with incredible wealth, and many donors are still positioned and willing to make incredible gifts. Here are 10 ways to navigate rough waters. 1. Maintain positive, mission-focused leadership. Donors will continue to respond to bold visions with shared values that transform lives and communities. Stay positive, and don’t focus on the current economic fluctuations. 2. Share life-changing opportunities. People want to be a part of something larger than themselves, leave a legacy and make a difference. If we are timid in inviting donors to invest, they’ll follow our lead. Keep sharing your

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