ProSpeak: Unsteady Times, Great Opportunity
9. Continue ongoing campaigns. Donors can and will give, even in tough times. But they may deliberate longer on gift decisions. Be flexible about payment terms. Many donors will focus their giving on organizations that are closest to them. Seek challenge gifts to inspire donors.
10. Defer initiating major campaigns. Consider deferring the beginning of any major capital, endowment or comprehensive campaigns until early 2009.
Jeff Jowdy is president of the Lighthouse Counsel fundraising consultancy in Tennessee. Lighthouse Counsel consultants Grant Lehman, Kathy Gaston and Joan Bahner also contributed to this piece.
Looking for Jeff? You'll find him either on the lake, laughing with good friends, or helping nonprofits develop to their full potential.
Jeff believes that successful fundraising is built on a bedrock of relevant, consistent messaging; sound practices; the nurturing of relationships; and impeccable stewardship. And that organizations that adhere to those standards serve as beacons to others that aspire to them. The Bedrocks & Beacons blog will provide strategic information to help nonprofits be both.
Jeff has more than 25 years of nonprofit leadership experience and is a member of the NonProfit PRO Editorial Advisory Board.