ProSpeak: Engaging Young Donors

Fundraisers often ask, “Why should I spend time working with young donors?”
In response, I often challenge them to perform a simple test: analyzing the age of their current donor base. If they’re like many organizations, they’ll find a significant number of donors age 40 and older.

I imagine you’re in the same boat, and you’re likely thinking, “So, what’s wrong with that? That’s where the money is; that’s the most efficient base. If I can meet my goals focusing on that base, why spend time chasing younger donors with fewer dollars?”