Fundraisers often ask, “Why should I spend time working with young donors?”
In response, I often challenge them to perform a simple test: analyzing the age of their current donor base. If they’re like many organizations, they’ll find a significant number of donors age 40 and older.
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Working with a variety of nonprofit organizations, we’ve learned that by following a few simple actions, your organization can withstand economic uncertainty and, perhaps, even grow because of it.
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