You should never start Facebook with the goal of fundraising. Your first goal should always be to develop relationships through conversation. Because of those relationships and conversations, you get an opportunity to ask your Facebook community for support.
Fundraisers often ask, “Why should I spend time working with young donors?”
In response, I often challenge them to perform a simple test: analyzing the age of their current donor base. If they’re like many organizations, they’ll find a significant number of donors age 40 and older.
Working with a variety of nonprofit organizations, we’ve learned that by following a few simple actions, your organization can withstand economic uncertainty and, perhaps, even grow because of it.