Vote of Confidence
Others may feel their privacy has been violated, he says.
"Some people have no problem sharing how they feel about the issues, while there are other groups who may just want to share about yoga and parenting, and they don't want anyone to know about their political beliefs," Donnelly says. "Social media is still fairly new, and so is how comfortable people are about things like Facebook tracking their moves on the Internet."
Still, he believes political candidates and political advocacy groups — like commercial marketers — should continue to at least get people to "like" them, as it's a great way to get "a basic starter list of who is in their camp."
The current campaigns no doubt continue the trend set in 2008 toward more immediate and multichannel communications. And like in 2008, nonprofits most likely can take a page from the candidates' playbooks to enhance their own fundraising and awareness efforts.
Katie Kuehner-Hebert is a California-based journalist. Reach her at email@example.com