Vote of Confidence
"Unlike text-based giving, carriers do not participate in the transaction, so they receive none of the proceeds," he says. "In addition to the funding delay of 60 to 90 days and the high setup and monthly costs, text messaging always determines the donation amount. If I want to give $50, I can only effectively give $10, so the organization loses $40."
But through Xpress-pay, donors would be able to set the amount from $1 on up to $50 — the limit anyone can give each month according to the FEC — and 100 percent of the money goes to the political campaign, he says.
While donors would complete the transaction using their credit/debit cards, or checking or savings accounts via eCheck, Buttino contends his process would be the one to minimize "donor friction."
"With Xpress-pay, there is no need to remember a website or wait until you boot a PC," he says.
Herman Cain was the first political candidate to allow supporters to donate using QR codes via Xpress-pay. It worked "very well" for the candidate, Buttino says.
Xpress-pay is being used by municipalities and businesses, which post their bills on the site for their customers to pay after clicking hyperlinks on the bills either online or on their mobile devices, or scanning QR codes on the bills using their mobile devices. Xpress-pay links hyperlinks or QR codes to merchant and consumer information, such as account numbers and bill amounts, to initiate "error-free payment transactions," Buttino says.
"There are two ways a political campaign can use these," he says. "They can send an e-mail with a hyperlink, a button or phrase that the reader can touch, or they can include a QR code for the consumer to scan. The mobile app is Web-based, so no app is needed other than a standard barcode reader."