Avoid These Fundraising Turkeys in 2013
Don't sabotage your New Year with these mistakes.
In just a week, those of us in the U.S. will enjoy the annual ritual of the 3 F's: family, food and football. But for many of us, fundraising won't be far from our minds, either.
That's because Thanksgiving kicks off the critical year-end giving season. And then, 40 days later, it will be 2013. A fresh start (more or less) for our fundraising. For some, a new budget (depending on your fiscal year). And for donors, a new year to choose to support charities new and old.
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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