Avoid These Fundraising Turkeys in 2013
Don't sabotage your New Year with these mistakes.
Turkey No. 3: Let's stay positive.
Yes, donors need to hear about results and know that their investment is making a difference. Results are encouraging. Photos showing success makes your supporters feel good.
But need is what people support.
It's back to what I said earlier: There is this huge need, we have a great solution, and we could do more of that great solution if you send in a donation. Talk about the need. Use your words to paint a picture of a problem. Make readers feel some emotion when they think about the need. And then explain how they can help solve the need.
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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