Avoid These Fundraising Turkeys in 2013
Don't sabotage your New Year with these mistakes.
Turkey No. 2: Donor acquisition is too expensive. With our great website, we'll get all the new donors we need.
If you are a regular reader of this e-newsletter, then you've heard me say it before. Donors don't wake up and say, "Wow! Today would be a great day to send some of my hard-earned cash to a nonprofit that does {fill in the blank with whatever it is your nonprofit does]." Instead, we have to interrupt their day and remind them that there is this huge need, we have a great solution, and we could do more of that great solution if they only send in a donation.
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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