New Research Identfies Service Gap Between Interest and Activism
"When Teach for America moves into the position of one of the most desirable Ivy League employers," said Wendy Hagen, EVP/Partner and Director of Planning and Integration for Porter Novelli. "You know that volunteerism in America has attracted a whole new generation."
However, in this unprecedented time of need, the challenge remains to engage everyday citizens in volunteering and service beyond a single day or event. "By making it easier for Americans to find specific opportunities that align with their personal passions, skills and time availability, we could motivate even more people to get engaged in volunteering and sustain their involvement over time," said Hagen.
The service gap findings come from Porter Novelli Styles, a suite of annual surveys conducted among a variety of audiences. The base survey, ConsumerStyles, was conducted from May through June 2008 among a total of 10,108 consumers. The data are weighted to ensure a nationally representative sample. The margin of error is +/- 1percent for the total sample, and larger for subgroups. For additional Styles information, contact Styles@porternovelli.com.
About Porter Novelli
Porter Novelli was founded in Washington, D.C., in 1972 and is a part of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com). With 100 offices in 60 countries, we take a 360-degree view of clients' businesses to build powerful communications programs that resonate with critical stakeholders. Our reputation is built on our foundation in strategic planning and insights generation and our ability to adopt a media-neutral approach. We ensure our clients achieve Intelligent Influence, systematically mapping the most effective interactions, making them happen and measuring the outcome.