Looking Back: The Five Basic Steps to Acquiring Donors Online

FundRaising Success published its first issue in November 2003, which makes this our 10-year anniversary year. To celebrate, we’ll be taking a look back at past issues throughout the year. Here is a feature from the May 2009 issue, in which author Geoff Handy, then vice president of media and online communications at the Humane Society of the United States, shares "The Five Basic Steps to Acquiring Donors Online."