Following is a sampling of new-to-the-market and newly managed lists.
Abby’s Motorcycle Buffs: Target 303,202 motorcycle enthusiasts across America. Price: $49/M. Call: Hominy Names, 601.620.4135; or visit www.hominynames.com.
Active Affluent Political Party Donors: Target 66,353 active, affluent political party donors who are aware of local and national political candidates and issues. Price: $90/M. Call: Byrum & Fleming, 800.850.1711; e-mail email@example.com; or visit www.byrumfleming.com.
Active Outdoor Sports Enthusiasts: Target more than 1.3 million enthusiasts who enjoy lifestyles that include outdoor sports such as golf, mountain biking, tennis, scuba diving, hunting, fishing and boating. Price: $70/M. Call: Midwest Direct Marketing, 913.686.2220; e-mail firstname.lastname@example.org; or visit
America’s Timeshare Owners: Target 3.5 million time-share owners throughout the U.S. Price: $110/M. Call: Dunhill International List Co., 800.386.4455; e-mail email@example.com; or visit www.dunhills.com.
Big Apple Circus: Target 152,501 single-ticket buyers to the Big Apple Circus, a presenter of live family entertainment and a nonprofit performing- arts institution. Price: $90/M. Call: Enertex Marketing, 212.532.3115; or visit www.enertexmarketing.com.
Big Dollar Conservative Donors: Target 204,172 donors who support Republican and conservative causes. Price: $85/M. Call: Political Fundraising Lists, 866.314.5478; or visit www.pfl-llc.net.
Bintz Ski Shop Snow Skiers and Snowboarders: Target 5,601 active
skiers and snowboarders who are located around Saginaw/Midland/Bay City, Mich. Price: $100/M. Call: Marketing Economics, 312.642.2188; e-mail firstname.lastname@example.org; or visit www.meimedia.com.
Charitable Donors Who Contribute Over $100: Target more than 4.6 million high net worth individuals who have donated a minimum of $100 within the last 12 months to a charity or cause. Price: $85/M. Call: W.S. Ponton, 800.628.7806; e-mail email@example.com; or visit www.wsponton.com.
Catholic Book Store Book Buyers: Target 173,987 individuals who have purchased books and magazines from Catholic bookstores across America. Price: $90/M. Call: The List Experts, 727.669.2500; e-mail firstname.lastname@example.org; or visit www.thelistexperts.com.
ClickSpenders Families With Children Powered by Datran Media: Target 95,326 new moms and mothers of young children who clicked through to Web landing pages to submit personal data online in order to get information about raising children. Price: $90/M. Call: American List Counsel, 609.580.2800; or visit
The Collector’s Edge: Target 89,024 buyers of knives, swords, daggers, bowies, axes, martial arts and medieval weaponry, historical collectibles, and novelty items. Price: $85/M. Call: Walter Karl, 845.620.0700; or visit www.walterkarl.com.
College Scholarships: Target 99,000 college students seeking scholarships. Price: $65/M. Call: Accurate Database, 877.588.3282; or visit www.accuratedb.com.
Committed to a Better America — Families With Children: Target 211,515 individuals who have shown interest in the current issues facing our country by donating to recent political campaigns. Price: $85/M. Call: Turnkey Solutions Direct Marketing, 703.340.6704.
Contemporary Catalog Buyers — Children’s Products Buyers: Target more than 13.6 million consumers who purchase children’s items from catalogs both online and offline. Price: $70/M. Call: Aggressive List Management, 217.787.2029; e-mail
email@example.com; or visit www.aggressivelist.com.
Contributors to Culture/Clubs: Target 294,684 donors to cultural events and clubs, and other programs to help support the arts. Price: $85/M. Call: Trinity Direct, 973.283.3600; or visit www.trinitydirect.net.
Counter Cyclical Consumers: Target more than 4.4 million consumers who continue to spend during hard times. Price: $85/M. Call: VeraData, 800.561.9927; e-mail firstname.lastname@example.org; or visit www.veradata.com.
Culinary Elite: Target 35,154 cooking enthusiasts who have expressed an interest in high-end food catalogs and culinary magazines. Price: $85/M. Call: LMS Marketing Solutions, 703.565.6411; or visit www.lmsmarketingsolutions.com.
Defenders Of Wildlife — Donors: Target 551,970 donors interested in protecting endangered wildlife and wilderness habitats. Price: $75/M. Call: Carol Enters List Co., 703.425.0052; e-mail email@example.com; or visit www.carolenters.com.
Derma Body Skin Care: Target 5,626 buyers of natural products to address skin care. Price: $110/M. Call: Impulse Media, 203.207.0227.
Diabetes Sufferers: Target 44,695 individuals who have made a donation via direct mail and have identified themselves as diabetes sufferers. Price: $100/M. Call: Washington Lists, 703.749.3110; or visit www.washingtonlists.com.
DMR Direct Mail Responders — Hobby and Collectors by Category: Target more than 58 million consumers who have filled out a comprehensive direct-mail questionnaire regarding the hobbies or collectors they are interested in. Price: $75/M. Call: Great Lakes List Management, 800.964.5478; e-mail firstname.lastname@example.org; or visit www.greatlakeslists.com.
Faith in the Household: Target more than 9.2 million families and individuals whose religious beliefs influence important decisions and purchases they make for their households. Price: $85/M. Call: Market Builders, 203.791.4137; or visit www.marketbuildersdirect.com.
Fine Wine and Gourmet Food Enthusiasts: Target 133,797 gourmet food and wine enthusiasts who use the Internet to gather more information about wine and food. Price: $85/M. Call: American Name Services, 801.235.8061; e-mail email@example.com; or visit www.americannameservices.com.
Food and Wine Enthusiasts Who Travel the World: Target 121,555 subscribers to e-newsletters who enjoy exploring new restaurants abroad and in their hometowns. Price: $100/M. Call: Thomas, Townsend & Kent, 312.602.9604; or visit www.thomastownsendandkent.com
Fun Wheels and More: Target 5 million owners of sport vehicles, ATVs, boats, dirt bikes, motorcycles, and recreational vehicles or motor homes. Price: $100/M. Call: The Catamount Group, 203.778.4110; or visit www.catamountgroup.net.
God Save America: Target 82,671 donors who sign petitions, answer surveys and actively take part in grassroots campaigns to pressure politicians to support policies that will make America a better place. Price: $90/M. Call 703.750.9649; e-mail firstname.lastname@example.org; or visit www.diamondlist.info.
High Risk Hearts: Target more than 4.2 million people suffering from heart disease, high cholesterol, high blood pressure or diabetes type 1 or 2. Price: $155/M. Call: P.K. List Marketing, 224.217.5063; or visit www.pklistmarketing.com.
Hispanic Ultra Wealthy: Target 372,804 Hispanic individuals who have assets in excess of $750,000 and enjoy the finer things in life. Price: $90/M. Call: List Service Direct, 800.371.5487; e-mail email@example.com; or visit www.listservicedirect.com.
In-Trends HighWired Mail Order and Catalog: Target more than 4.8 million households with a high incidence of technology interest, purchase and ownership who are mail order and catalog devotees. Price: $90/M. Call: RMI Direct Marketing, 203.798.0448; e-mail firstname.lastname@example.org; or visit www.rmidirect.com.
MobileInnovations Opt-In Text Messaging: Target more than 75 million consumers via text message. Price: $200/M. Call: DirectInnovations, 404.402.2825; or visit www.directinnovations.biz.
Platinum Executives: Target 508,000 top level business executives who charge their business expenses on a platinum credit card. These high-revolving individuals frequently dine out, enjoy sporting events and the theater, and travel for business and pleasure. Price: $85/M. Call: The Services Group, 630.495.5478; or visit www.theservicesgroup.com.
SMS Consumer Text Messaging Masterfile From Metabase: Target 24 million cell phone users who have opted in to various consumer Web sites to receive special offers via text messages. Price: $250/M. Call: MetaResponse Group, 954.360.0644; or visit www.metaresponse.com.
SouthEast Equine Magazine: Target 33,318 subscribers and prospects to a publication that provides information for all breeds and disciplines of riding. Price: $100/M. Call: Mail Marketing Inc., 201.750.3222; e-mail email@example.com; or visit www.mailmkt.com.
Supplements To Go Anti-Aging Products Buyers: Target 12,775 consumers who paid via credit card for anti-aging supplements. Price: $120/M. Call: Macromark, 845.230.6300; e-mail firstname.lastname@example.org; or visit www.macromark.com
The Talbots Enhanced: Target 329,078 catalog buyers of sportswear, versatile career separates, casual wear and special occasion classics. Price: $100/M. Call: Millard Group, 603.924.9262; or visit www.millard.com.
Vayans Outdoor Boating and Sailing Enthusiasts: Target 212,035 consumers who have expressed great interest in and have made purchases related to boating and sailing. Price: $90/M. Call: Chilcutt Direct Marketing, 405.478.7245; email@example.com; or visit www.cdmlist.com.
Women’s Adventure: Target 5,185 subscribers to a new publication that embodies today’s athletic and outdoor woman. Price: $100/M. Call: Statlistics, 203.778.8700; or visit www.statlistics.com.
Zone Pilates On DVD Infomercial TV Buyers: Target 716,777 buyers of an elegant workout that emphasizes the core or “Power House” muscles to shape and firm your body. Price: $90/M. Call: InfoDirect, 800.239.5478; firstname.lastname@example.org; or visit www.infodirectlists.com.
Britt Brouse is former associate editor for FS sister publication Inside Direct Mail.
- American List Counsel (ALC)
- Chilcutt Direct Marketing
- Defenders of Wildlife
- Dunhill International List Co.
- Midwest Direct Marketing
- Millard Group Inc.
- RMI Direct Marketing Inc.
- The Catamount Group
- Trinity Direct
- W.S. Ponton
- Walter Karl Inc., A Division of infoUSA
- Washington Lists
- Worldata/ WebConnect