List Look

MobileInnovations Opt-In Text Messaging: Target more than 75 million consumers via text message. Price: $200/M. Call: DirectInnovations, 404.402.2825; or visit www.directinnovations.biz.

Platinum Executives: Target 508,000 top level business executives who charge their business expenses on a platinum credit card. These high-revolving individuals frequently dine out, enjoy sporting events and the theater, and travel for business and pleasure. Price: $85/M. Call: The Services Group, 630.495.5478; or visit www.theservicesgroup.com.

SMS Consumer Text Messaging Masterfile From Metabase: Target 24 million cell phone users who have opted in to various consumer Web sites to receive special offers via text messages. Price: $250/M. Call: MetaResponse Group, 954.360.0644; or visit www.metaresponse.com.

SouthEast Equine Magazine: Target 33,318 subscribers and prospects to a publication that provides information for all breeds and disciplines of riding. Price: $100/M. Call: Mail Marketing Inc., 201.750.3222; e-mail mmi-guild@mailmkt.com; or visit www.mailmkt.com.

Supplements To Go Anti-Aging Products Buyers: Target 12,775 consumers who paid via credit card for anti-aging supplements. Price: $120/M. Call: Macromark, 845.230.6300; e-mail datacards@macromark.com; or visit www.macromark.com

The Talbots Enhanced: Target 329,078 catalog buyers of sportswear, versatile career separates, casual wear and special occasion classics. Price: $100/M. Call: Millard Group, 603.924.9262; or visit www.millard.com.

Vayans Outdoor Boating and Sailing Enthusiasts: Target 212,035 consumers who have expressed great interest in and have made purchases related to boating and sailing. Price: $90/M. Call: Chilcutt Direct Marketing, 405.478.7245; info@cdmlist.com; or visit www.cdmlist.com.

Women’s Adventure: Target 5,185 subscribers to a new publication that embodies today’s athletic and outdoor woman. Price: $100/M. Call: Statlistics, 203.778.8700; or visit www.statlistics.com.

Zone Pilates On DVD Infomercial TV Buyers: Target 716,777 buyers of an elegant workout that emphasizes the core or “Power House” muscles to shape and firm your body. Price: $90/M. Call: InfoDirect, 800.239.5478; dklib@hiwaay.net; or visit www.infodirectlists.com.

Britt Brouse is former associate editor for FS sister publication Inside Direct Mail.