Following is a sampling of new-to-the-market and newly managed lists.
American List Counsel (ALC)
21st Century Investor Postal List: Target 46,399 subscribers to a newsletter on how to become wealthy by investing in companies that are changing the way the world works. Price: $190/M. Call: MetaResponse Group, 954.360.0644; or visit www.metaresponse.com. 3-N-1 Direct — Book Buyers & Reading Enthusiasts: Target 2.3 million book buyers and reading enthusiasts. Price: $95/M. Call: Media Source Solutions, 866.641.3003; e-mail firstname.lastname@example.org; or visit www.mediasourcesolutions.com. A+ Bridal: Target 321,458 women who have requested a catalog featuring wedding invitations and personalized accessories. Price: $95/M. Call: A+ Media Group, 847.636.2754; or visit www.aplusmg.com. Action Against Hunger: Target 2,300 donors to
A Walk Down The Aisle: Target 136,214 couples of all ages and backgrounds who recently have gotten married. Price: $80/M. Call: ListSolutions, 866.516.8794; e-mail email@example.com; or visit www.listsolutions.com American Mail Responders — Children’s Books Reading: Target more than 12.5 million consumers who enjoy reading children’s books. Price: $95/M. Call: Paramount Lists, 800.723.5478; or visit www.paramountlists.com America’s Voice — Children’s Advocate Donors: Target 536,792 child-welfare donors who place great importance on issues that affect our nation’s children. Price: $85/M. Call: Political Fundraising Lists, 866.314.5478; or visit www.pfl-llc.net Avenue W — Degrees Online For Women: Target more than 1 million women who want to receive an
Following is a sampling of new-to-the-market and newly managed lists. #1 Golf Investors Mailing List: Target more than 1 million wealthy investors who love to golf and make financial investments. Price: $100/M. Call: Crowley Marketing, 800.488.4852; or visit www.crowleymarketinginc.com 1TM Home Improvement Requesters Opt-in Email Database: Target more than 2.3 million online consumers with an interest in home improvement. Price: $65/M. Call: 1Touch Marketing, 561.368.5067; e-mail firstname.lastname@example.org; or visit www.1touchmarketing.com A and R Research — Pet Owners & Lovers: Target more than 6 million pet owners and lovers. Price: $85/M. Call: ACT ONE LISTS, 800.228.5478; e-mail email@example.com; or visit www.act1lists.com Audubon Naturalist Society: Target
Following is a sampling of lists available to reach men and parents as potential donors.
Men are a somewhat forgotten demographic in the fundraising world. Nonprofits have long created campaigns that target women, minorities or other specific groups, but men seem to fall by the wayside, lumped into other general campaigns.
This probably is a mistake. Those few groups that do target men as potential donors find that while men give to fewer causes than women do, they give more to those causes they support — and there are some proven ways to make your work their cause.