Larry C. Johnson: The 8 Principles of Sustainable Fundraising
I really enjoyed writing the book very much. Donors are some of the most wonderful people I've ever met, and I love working with them. If you're going to be successful, you have to really like the donors. You have to have a passion for what you're doing, obviously, and if you don't you're just simply a mechanic, but you've got to like you donors. I've seen fundraisers who don't like their donors, which is not a good situation to be in.