Larry C. Johnson: The 8 Principles of Sustainable Fundraising
FS: How's it being received by fundraisers?
LJ: I've been very pleased. The early reviews are coming in very positive, and there seems to be a certain consistency about them — that it is accessible and readable, which is what I wanted, but yet, one reviewer said, it has the weight and depth of information of a book four times its length. I wanted it available and accessible because businesspeople, volunteers, they're not going to sit down and read something that's 300 pages long about fundraising with chart after chart. This is something they can read in a couple of hours and come away with something that gives them a big picture. It's been a pretty good reception.