Larry C. Johnson: The 8 Principles of Sustainable Fundraising

FS: What organizations stand out to you for their fundraising prowess?
LJ: There are two very well-known organizations that I think have done a very good job of this and exhibit a lot of what I call the eight principles. The first one is Teach for America. When Wendy Cobb started this proposition it was simply a dream for her and nothing more. She built it from the inside-out and used many of the same principles we're talking about, and it's become quite a fundraising powerhouse. And Habitat for Humanity. There again you have a strong vision, a strong mission inside-out that has gradually morphed into an international organization.