Is the opening of your letter taking donors anywhere?

By Kimberly Seville

“How to Look Good Naked” … “Yard Crashers” … “Pimp My Ride” … “Extreme Makeover” … “Kitchen Nightmares” … “What Not to Wear” … “This Old House” … “Makeover Manor” — we are a society obsessed with transformation, renovation and beautification projects.

And while I can’t match the pimpologists’ promise to “turn your hooptie into a dope-ass, date magnet,” I see plenty of letter copy that could benefit from a talented wordsmith’s makeover.