Cheney

“How to Look Good Naked” … “Yard Crashers” … “Pimp My Ride” … “Extreme Makeover” … “Kitchen Nightmares” … “What Not to Wear” … “This Old House” … “Makeover Manor” — we are a society obsessed with transformation, renovation and beautification projects. And while I can’t match the pimpologists’ promise to “turn your hooptie into a dope-ass, date magnet,” I see plenty of letter copy that could benefit from a talented wordsmith’s makeover. I don’t mean changing the offer — although lackluster offers also abound. Instead, I suggest restyling the language to get your offer noticed, in a good way. Your letter’s

Sometimes teasers are like bad pick-up lines. And with the split-second decision your donor makes when she glances at your outer envelope, you don’t get a second chance to talk your way out of a poor first impression … you’ve already been round-filed.