Gaza Strip

NEW YORK & WALTHAM, Mass., June 23, 2009 — The Rockefeller Foundation and InnoCentive, Inc., the global open innovation marketplace, today announced the renewal of their successful partnership to link non-profit organizations with InnoCentive’s Web-based global network of “Solvers,” who are more than 175,000 of the brightest minds in science, engineering, technology and business. The partnership, first established in 2006, has been overwhelmingly successful in using InnoCentive’s primarily for-profit “open innovation model” to help non-profit organizations develop solutions for their work on behalf of the world’s most poor and vulnerable populations.

“How to Look Good Naked” … “Yard Crashers” … “Pimp My Ride” … “Extreme Makeover” … “Kitchen Nightmares” … “What Not to Wear” … “This Old House” … “Makeover Manor” — we are a society obsessed with transformation, renovation and beautification projects. And while I can’t match the pimpologists’ promise to “turn your hooptie into a dope-ass, date magnet,” I see plenty of letter copy that could benefit from a talented wordsmith’s makeover. I don’t mean changing the offer — although lackluster offers also abound. Instead, I suggest restyling the language to get your offer noticed, in a good way. Your letter’s

6435 Tidewater Drive Norfolk, VA 23509 Phone: 757.321.7645 Web: Annual operating budget: $55.6 million for fiscal year 2009 Contributed income: $57.1 million contributed income for fiscal year 2008 Mission: (From Throughout the world, Operation Smile volunteers repair childhood facial deformities while building public and private partnerships that advocate for sustainable health care systems for children and families. About Operation Smile: Dr. William P. Magee Jr. and his wife, Kathleen, started Operation Smile after they traveled to the Philippines with a group of volunteer doctors to repair children’s facial abnormalities more than 25 years ago. Now, the organization conducts medical missions at

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