Infographic: The Value of Peer-to-Peer Fundraising for Nonprofits
There is no stronger marketing tool out there than referrals from friends and family, as consumers and donors alike trust people they know and like much more than any brand out there. That's what makes peer-to-peer fundraising so attractive and effective for nonprofits.
When a donor sees an endorsement for a worthy cause from a friend or family member and is asked to give to a certain nonprofit organization, the appeal is even more alluring and trusted. Of course, there is no more popular space for peer-to-peer fundraising than the events sphere.
Recently, online fundraising software provider DoJiggy released this accompanying infographic, "The Value of Peer-to-Peer Fundraising for Non-profits." The infographic notes that peer-to-peer fundraising events open up a much larger audience, as your supporters and participants reach out to their own personal networks that may or may not be involved with your organization. And the proof is in the pudding. For example, the Leukemia and Lymphoma Society raised $185.3 million via peer-to-peer fundraising events in 2013 alone. Check out the full infographic for more details.