Illinois State University Foundation Selects JHG for Digital and Mobile Marketing Services
SAN DIEGO, June 2, 2009 — JHG (formerly JHG Townsend), the digital marketing agency that combines strategy, interactive, mobile and public relations to engage brands and drive their revenues, today announced that Illinois State University Foundation (ISUF) has joined its roster of clients. JHG’s interactive and mobile group will provide ISUF with an executable marketing strategy to help the university related Foundation leverage digital technologies to increase fundraising among its alumni and friends, including fans of the university athletic programs. The strategy created for ISUF will give the organization a comprehensive technology roadmap inclusive of both online and mobile marketing initiatives. By leveraging this fully integrated approach, the university’s foundation will jumpstart its objectives of advancing online contributions while raising national awareness.
“As a forward thinking university, ISU understands how powerful online and mobile marketing approaches are for efforts like fundraising,” said Elizabeth Estes-Cooper, Executive Vice President and Chief Strategy Officer of JHG. "Our partnership will help the ISU Foundation reach the next level of success by implementing viable and effective new media strategies to meet the foundation’s goals.”
JHG’s interactive and mobile group develops digital strategies that help companies use new media to drive revenues and consumer adoption. From building social networks and crafting innovative mobile campaigns, to creating out-of-the-box Web campaigns, JHG brings the most original and cost-effective strategies to clients for their online and mobile initiatives.
“JHG came highly recommended as an agency that truly understands the digital media space,” said Dr. Dianne Ashby, Vice President of University Advancement at Illinois State University. “With more than 170,000 living alumni, we’re excited to partner with JHG to reach a much broader cross section of our alumni and friends who want to stay connected and support their university.”
JHG, a San Diego-based digital marketing agency, focuses on progressive interactive, mobile and public relations strategies. The company enables brands in technology, consumer, sports and entertainment sectors to engage the public and drive revenues. Embracing traditional techniques and disciplines, JHG’s steadfast vision is to inspire and help businesses through the innovation of the new digital media. JHG’s roster of clients includes: FLO TV International, National University System, Rogers Communications, Continuous Computing, Toshiba America Electronic Components, Yahoo Sports, Tessera, Sendio, VoxOx and more. www.jhg.com