How to Write Passionate Letters

How to Write Passionate Letters

Sept. 27, 2005

By Jerry Huntsinger

Passion is contagious. A donor will not catch your passion unless your letter is passionate. And your letter won't be passionate unless you're passionate.

You can't fake it. You either feel it, or you don't. So if you've been sitting behind your desk for three hours, functioning like a talking head, with the cool, detached logic of a consummate executive, don't expect to just click on Microsoft Word and start writing passionately. No way.