Jerry Huntsinger Passion

How to Write Passionate Letters Sept. 27, 2005 By Jerry Huntsinger Passion is contagious. A donor will not catch your passion unless your letter is passionate. And your letter won't be passionate unless you're passionate. You can't fake it. You either feel it, or you don't. So if you've been sitting behind your desk for three hours, functioning like a talking head, with the cool, detached logic of a consummate executive, don't expect to just click on Microsoft Word and start writing passionately. No way. Instead, take your project file with you, and go for a walk. Read it with the fresh

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