How to Increase the Impact of Your Fundraising Event
Use a QR code to provide a quick link to your event. You may have seen these square pixilated barcodes. They can be scanned by a smartphone and link directly to your website — so there is no need for donors to remember a Web address. These can be effective because they can be generated free and placed on your event invitations, brochures, newsletters and direct mail. They’re easy to generate. Just search for “QR Code” and you’ll find websites that will generate the code for you.
During the event
This is your big opportunity to connect and inform. Look for different ways to engage attendees in various ways throughout the event. Here are several ways to do so.
Make sure they get the message from the moment they walk in. Display large signs for the event at the entrance of the venue, registration check-in and around the tables. This confirms their attendance and provides visuals to reinforce your branding and messaging.
Invite speakers who have benefited from your services. They can provide effective testimonials for your organization. Provide speakers with talking points or themes for your organization to include in their speeches. Help them fully develop the ideas to really illustrate your points.
Don’t just tell them. Show them. Provide projected still images or video to drive home your message and move people emotionally.
Continue to display your message throughout the event. On the tables you can have table tents, pop-up banners or displays, and brochures with information about your organization and how to get involved or donate.
Incorporate technology into your events. There are many creative ways to use technology to accept donations, promote your mission and engage your donors. Eventjournal.com is an online journal that provides a Web presence during and after your event. Also, consider accepting donations at an event, either via a traditional credit card processing terminal or by using a service such as Square to swipe credit cards via smartphone. Organizations are also exploring the text-to-pledge option, allowing attendees to make donations via text message. Something to keep in mind while evaluating any technology is the profile of your target donor, age range and familiarity with using technology.