How to Increase the Impact of Your Fundraising Event
After the event
After the event, you of course want to thank your donors. Think of this as another opportunity to tell your story and further develop the relationship. It's best to make contact within 48 hours of the event. Use multiple formats — for example, an e-mail and mailed letter. Take it a step further by sending a follow-up survey asking for feedback on the event. Whether sent via e-mail or an online service such as SurveyMonkey, this shows you care about their opinions, involve them in the feedback process and are committed to improving your organization.
Picture what people say about your event the next day. Are they talking about the food or how excited they are about your mission? Imagine a post-event scenario in which your donors clearly understand your organization and are passionate about telling others about it.
Proper planning can help you turn your event from the only time donors hear from you during the year to the beginning of a beautiful and fruitful relationship that grows during the course of the year.