Howard Adam Levy is president of Red Rooster Group. For more than 30 years, Howard has helped hundreds of nonprofits clarify their positioning, revitalize their brands, and build donor-centered marketing and fundraising campaigns that exceed goals. His campaigns have driven record-breaking year-end results, increased average gifts by as much as 65%, reactivated lapsed donors, and launched new campaigns that achieved a four-times return on investment.
Howard brings a top-of-the-pyramid perspective, aligning brand, message, marketing, fundraising, and technology with organizational priorities so that strategy, systems, and storytelling work together. Howard leads both high-level strategy and hands-on execution, identifying the highest-leverage opportunities and building data-driven campaigns grounded in behavioral psychology, audience targeting, A/B testing, and clear performance metrics. He is the creator of the Actionology method, a behavioral science-based framework that strengthens donor connection and action.
In recent years, he’s been helping nonprofits harness the potential of AI by developing tools that improve efficiency, generate deeper insights, and strengthen donor engagement, and educating them.
