Four Tips for Acquiring Donors With Premiums
Four Tips for Acquiring Donors With Premiums
August 18, 2005
By Peter Schoewe
Mailing premiums in acquisition is a great way to double or triple your response rate. But it's important to recognize that a premium-acquired donor will behave much differently on your file than a non-premium-acquired donor. It's critical to measure the long-term value of the donors you are acquiring, rather than basing decisions solely on initial results. If you keep this principle in mind, and constantly test both package and list, premiums can play a valuable role in your acquisition program. Here are four tips we've learned at Mercy Home as we've striven to build an integrated acquisition program:
- People:
- Peter Schoewe Mailing
- Places:
- New York
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