Peter Schoewe Mailing

Four Tips for Acquiring Donors With Premiums August 18, 2005 By Peter Schoewe Mailing premiums in acquisition is a great way to double or triple your response rate. But it's important to recognize that a premium-acquired donor will behave much differently on your file than a non-premium-acquired donor. It's critical to measure the long-term value of the donors you are acquiring, rather than basing decisions solely on initial results. If you keep this principle in mind, and constantly test both package and list, premiums can play a valuable role in your acquisition program. Here are four tips we've learned at Mercy Home as we've

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