Follow Through in All You Do

“Why do you need to follow through so much on a tennis or golf swing? After all, the ball is long gone.”

Thus began a post by marketing guru Seth Godin on his blog last week in which he talked about the need for follow-through. Godin explained that follow-through on your tennis swing is as vital as honoring a money-back guarantee with a former customer, or reinvesting in and retraining an existing employee who needs guidance rather than hiring someone new for the job.