Seth Godin

You probably don’t need to be convinced of just how important storytelling is to successful fundraising. It goes without saying.

In my experience working with nonprofits, helping them develop their monthly giving programs, it’s often the first step that’s the hardest. My monthly donor roadmap consists of 18 steps. Start with step one.

We’re living in a networked society where people are interested in making a real difference by doing things through their own, self-selected communities — online and offline. This according to Bryan Miller, head of strategy and consumer insight at Cancer Research UK, who presented the session "Community Fundraising 2.0: The Future of Fundraising in Our Networked Society" at the first International Fundraising eConference May 12 to 14.

“We have to keep moving forward, never getting so far ahead of ourselves that we place a burden on an emerging fundraising paradigm that it can’t yet carry. It’s going to be a fascinating journey. We’ll have to rely on our judgment, on our experience and on one another. Clever blog posts from [author, blogger and ‘agent of change’] Seth Godin won’t save us.” — OMP Direct President Frank O’Brien in his keynote speech, “The Six Dynamics Shaping the Future of Fundraising,” at the 2008 New York Nonprofit Conference.

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