Five Tips to Better E-mail Campaigns

Five Tips to Better E-mail Campaigns

Jan. 10, 2006

By Abny Santicola, associate editor, FundRaising Success

In her session "Internet and E-mail Prospecting: How to Do It Right" at the List Vision conference in New York over the summer, Anne Holland, publisher and editor with marketing research firm MarketingSherpa, shared practical advice on what works and what doesn't for e-mail campaigns, including the importance of landing pages, tracking and testing.