Anne Holland

Five Tips to Better E-mail Campaigns Jan. 10, 2006 By Abny Santicola, associate editor, FundRaising Success In her session "Internet and E-mail Prospecting: How to Do It Right" at the List Vision conference in New York over the summer, Anne Holland, publisher and editor with marketing research firm MarketingSherpa, shared practical advice on what works and what doesn't for e-mail campaigns, including the importance of landing pages, tracking and testing. Holland's session highlighted the following five statistic-based tips from MarketingSherpa research: 1) Welcome messages are the most read e-mails. Most people have automated messages that go out when someone opts in to their