Five Minute Interview: Jim Ricciuti, Passim Folk Music and Cultural Center

Sponsorship, without a doubt, is the most difficult area of fundraising for Passim. Passim, like most small arts organizations, does not have the name or brand recognition as other Boston cultural institutions such as the Boston Symphony Orchestra or Museum of Fine Arts. Also, people do not necessarily associate lovers of folk and acoustic music with wealth, despite the fact that people of varying incomes support Passim. Consequently, finding corporate sponsors has been a challenging endeavor.