DRTV Nuggets From the DMA New York Conference

In a recent post on the DMA Nonprofit Federation’s Integrator blog (www.nonprofitintegrator.org), Christopher Noble of LW Robbins Associates summed up the session on DRTV at the New York Nonprofit Conference:

“A few of the things that stuck-out for me in this session were:

* The changing landscape of TV consumption has evolved with DVR technology like TiVo, which allows viewers to by-pass your commercial — this is a key challenge for this medium.