Christopher Noble

In a recent post on the DMA Nonprofit Federation’s Integrator blog (www.nonprofitintegrator.org), Christopher Noble of LW Robbins Associates summed up the session on DRTV at the New York Nonprofit Conference: “A few of the things that stuck-out for me in this session were: * The changing landscape of TV consumption has evolved with DVR technology like TiVo, which allows viewers to by-pass your commercial — this is a key challenge for this medium. * Your telemarketing partner is a very critical component of success in DRTV campaigns. They need to be on 24/7 while your infomercial is running, they need to have multiple sites,