DMW Direct Captures 2 Professional Insurance Marketing Association Awards
Press release (Sept. 6, 2011) — DMW Direct, a direct-response advertising agency, recently garnered two awards from the Professional Insurance Marketing Association (PIMA) for its work on behalf of clients Samaritan Health Plans and Network Health.
“We are particularly proud of our PIMA award recognition,” said Bill Spink, chief creative officer at DMW Direct. “Response is a key judging criteria at this event, so these awards signify exactly what we do and what we deliver to our clients: bottom-line sales delivered through effective marketing programs, all made possible by our deep knowledge of product and consumer.”
DMW Direct won a Gold medal in the Lead Generation category for a direct mailer designed on behalf of client Samaritan Health Plans. By offering a fresh approach to the creative and providing a positive and educational message, DMW’s work helped to generate double the response rate of the previous year’s direct-mail piece. DMW Direct also received a Bronze medal in the Multiple Effort Marketing Campaign category for a direct-marketing strategy developed on behalf of client Network Health. This campaign simplified the marketing materials and highlighted the friendly and local nature of Network Health, helping Network achieve its goals: both convincing more existing members to stay with the plan, and achieve a strong increase in new members, making the overall campaign a great success.
Since 1975, PIMA, has brought together individuals and companies that are dedicated to marketing insurance and sharing their industry expertise. Each year, the PIMA Awards recognize excellence in marketing for insurance agencies, with some of the country’s most prominent advertising agencies participating.