Debunking Five Myths of Online Fundraising
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Thon Morse
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Myth No. 3: Online fundraising means raising money through my organization’s Web site.
The standard model of online fundraising is to divert people from wherever they are on the Internet to a central donation form on an organization’s Web site. But the massive, untapped potential for your organization to raise more money isn’t on your Web site — it is on all the other Web sites that your donors and supporters frequently visit.
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Thon Morse
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