Debunking Five Myths of Online Fundraising
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Thon Morse
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The individuals engaged in these conversations include some of your strongest, most vocal advocates, and each of them is willing to evangelize your organization’s mission. They have established bonds of trust with their personal networks. Why, then, would you ask them to leave a site they trust and go donate on yours? If they’re willing to evangelize for you, they also might be willing to host a donation form for you. So, why not take the donation form to where the conversation is already happening?
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Thon Morse
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