Debunking Five Myths of Online Fundraising
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Thon Morse
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The truth is, online fundraising can and should be far more effective than other, “offline” fundraising techniques, in terms of response rates, dollars raised, cost per dollar raised, and connections with new and younger donors.
Set high expectations and focus on achieving better results in 2009. Start by evaluating whether you are committing a comparable amount of resources — people, time and planning — to your online initiatives. Keep in mind that since online fundraising is almost always more cost effective, your financial investment won’t need to be as high as other efforts.
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Thon Morse
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