Debunking Five Myths of Online Fundraising
Clearly, there is little reluctance within the general population to make purchases online. So, what is holding people back from giving online? The answer has a lot to do with the options donors are given. If online giving software is complex, cumbersome and unrewarding for a nonprofit, it is almost certainly complex, cumbersome and unrewarding for a donor, too. A donation is an extremely important social interaction, but once someone is committed to a gift, it is simply another transaction; and the more steps a donor is asked to take, the less likely he or she is to complete that transaction. Creating multiple giving opportunities for each of your programs and streamlining the donation process are simple changes that can increase online giving and strengthen donor satisfaction.