Convio Unveils Nonprofit Sector’s Most Comprehensive Study of Online Trends; Online Tools Continue to Drive Value in Today’s Economy
The study is designed to help nonprofit professionals evaluate beneficial online marketing metrics, evaluate the effectiveness of their organization compared to similar organizations and determine strategies for future success. This year’s study analyzes data compiled from 597 nonprofit organizations, representing millions of online interactions and transactions from Convio’s Software as a Service (SaaS) system. The study aggregates results into benchmarks that nonprofit organizations can compare against their peer group and the industry as a whole. In addition the study provides separate benchmarks for 14 nonprofit industry sub-groups, or verticals across 21 key metrics.