Holly Ross

The Case Foundation recently announced the upcoming launch of "Gear Up for Giving", a month-long series of trainings designed to help nonprofits understand how to best leverage social media to help raise money and awareness.

It's important in any economic conditions for nonprofits to effectively promote their missions, programs and fundraising campaigns — in other words, to properly establish and maintain their brands. And it's especially essential for them to get the branding right before jumping into new arenas like social networks.

SAN FRANCISCO, April 28, 2009 — Co-sponsors ThePort Network, Inc. (www.theport.com), NTEN (www.nten.org), and Common Knowledge (www.commonknow.com) released today results of the nonprofit industry's first-ever survey examining the use of social networking as a marketing and fundraising channel. Conducted earlier this year, the survey polled 978 nonprofit professionals about their organizations' use of commercial social networking sites, as well as their own hosted social networking communities.

NEW ORLEANS, LA, March 30, 2009 — Sage North America today announced several fundraising technology developments designed to further help nonprofit organizations support their missions. The company will soon offer a new ePhilanthropy tool; has a renewed focus on adding next-generation technical capabilities to its Millennium fundraising platform; and has launched fully managed hosting services for its Sage Fundraising 50 software. Sage is demonstrating all of these technologies on the trade show floor at the Association of Fundraising Professionals' (AFP) 2009 International Conference on Fundraising, being held through Wednesday at the Ernest N. Morial Convention Center in New Orleans.

Convio, Inc., today announced the results of its annual Convio Online Marketing Nonprofit Benchmark Index Study. Viewed by many as the de facto standard for measuring online results for nonprofits, this year’s study indicates that online engagement — whether it is fundraising, advocacy or building a constituent database — continues to see positive growth even in a down economy.

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