Convio Unveils Nonprofit Sector’s Most Comprehensive Study of Online Trends; Online Tools Continue to Drive Value in Today’s Economy
Overall nonprofits experienced a three percent growth in online revenue in the fourth quarter of 2008 rather than a contraction like many expected. This growth, compared to the 18 percent growth for the whole year, indicates that the economy did have a significant impact on online fundraising during that period. Again, large organizations bucked the trend by experiencing growth that was 11 times the industry average.
“Online tools continue to play a very important role in the success of nonprofits, especially as many of them see negative growth via traditional channels,” said Vinay Bhagat, founder and chief strategy office for Convio. “The results of the survey also indicate that organizations that are engaging donors through multiple channels are better positioned to weather the current economic storm and build lasting relationships. The fact that we are seeing more online donors, even though the sizes of the gifts are flat, could bode well for the future. Organizations must focus efforts on stewardship and engagement so that these individuals remain committed as we come out of the economic downturn.”
The complete findings of this report are immediately available to Convio clients and partners in Convio’s Online Client Community. An executive summary of the findings is available to the public at: www.convio.com/benchmark2009.
In total, nonprofit organizations used Convio to process $777 million in online donations in 2008, send 3.1 billion emails with greater than 95 percent delivery rate, execute 44 million advocacy calls to action and power more than 3,500 web domains.
Convio is the leading provider of on-demand constituent relationship management (CRM) software and services that give nonprofit organizations a better way to inspire and mobilize people to support their organization. The company’s online marketing suite offers integrated software for fundraising, advocacy, events, email marketing and web content management, and its CRM system, Convio Common Ground™, helps organizations efficiently track and manage all interactions with supporters. All Convio products are delivered through the Software-as-a-Service (SaaS) model and are backed by a portfolio of best-in-class consulting and support services and a network of partners who provide value-added services and applications focused on the unique needs of nonprofit organizations.