ClickSquared Launches New Set of Fundraising Solutions Tailored for Nonprofit Organizations
WALTHAM, Mass. January 28, 2009 — Launching a new fundraising solutions program for the non-profit industry, ClickSquared announced today that direct marketing agency Brickmill Marketing Services selected the company to offer eServices to its non-profit clients. The program, which begins immediately, will enable Brickmill to enhance its existing strategic donor and fundraising solutions offering by providing an integrated view of a constituent’s activity across all channels and program areas.
Brickmill Marketing Services provides the non-profit community with integrated creative design, strategic planning, campaign management, database management & software, production, analytics and donation processing services. By partnering with ClickSquared, Brickmill will quickly be able to provide its clients with the ability to analyze current fundraising efforts across all channels providing a clearer picture of which programs are the most successful and which need to be improved to increase donation levels. ClickSquared will also enable Brickmill to create and deliver fundraising messages leveraging multiple e-channels – opening up a new communications vehicle for the company in an effort to increase donations and reach younger donors.
“We selected ClickSquared as our fundraising interactive communications partner because of its proven track record in travel and hospitality, cable and financial services. We are confident their proven multi-channel platform for these industries, will translate well to the non-profit market when combined with our company’s expertise,” said Chad Spannaus, president, Brickmill Marketing Services.
“As we launch our new services for the non-profit industry, we wanted to partner with a company that is a respected leader in the market with deep domain expertise,” said Wayne Townsend, CEO, ClickSquared. “Integrating our two solutions will enable Brickmill to provide a contemporary set of solutions which will complement its proven strategic fundraising programs. This will ultimately improve donor acquisition, increase donations, and lower overall costs.
About ClickSquared, Inc.
ClickSquared is the premier interactive marketing provider of intelligent, multi-channel marketing solutions creating perfectly timed, personalized interactions across all online and off-line direct channels. Leveraging a team of marketing and technology experts and an on-demand marketing platform, ClickSquared develops and executes accountable acquisition, growth and loyalty programs to help build some of the world’s best known brands including ARAMARK, Boston Celtics, Cable One, Comcast, Dr. Pepper/7-Up, Four Seasons Hotels and Resorts, Grupo Posadas, Greyhound, Hawaii Visitors and Convention Bureau, HomeAway.com, Hyatt, Montage Resorts, Omni Hotels, Pleasant Holidays, Sirius XM, Starwood, Sovereign Bank, Thornburg Mortgage, Tuesday Morning and US Gypsum. For more information on ClickSquared visit the company’s web site at: www.clicksquared.com.