In order to reactivate lapsed donors, you must first know who your lapsed donors are, how long they have been gone and why they left. Then use analytics and reactivation models to get the best lapsed donors back.
Brickmill Marketing Services
Launching a new fundraising solutions program for the non-profit industry, ClickSquared announced today that direct marketing agency Brickmill Marketing Services selected the company to offer eServices to its non-profit clients. The program, which begins immediately, will enable Brickmill to enhance its existing strategic donor and fundraising solutions offering by providing an integrated view of a constituent’s activity across all channels and program areas.
Nonprofit organizations are able to consistently and successfully communicate with their donors by using diverse communication channels and implementing an integrated campaign that leverages consistent messaging and branding throughout a wide variety of fundraising techniques. By employing a consistent and unified message throughout each medium of donor contact and each stage of the donor life cycle, nonprofits are establishing stronger brand awareness. They are creating an experience that is familiar to the donor by utilizing a distinctive look and feel for their organization and repeating it in each channel, further strengthening their relationships. Building brand awareness is becoming increasingly important and necessary for success