WALTHAM, Mass., November 11, 2009 — ClickSquared, the leading interactive relationship marketing firm, announced its relationship with SPCA International, a non-profit devoted to advancing the safety and well-being of animals. ClickSquared began working with SPCA International a few months ago to help it better communicate with its donor community. With a variety of databases in use, it was challenging to get a complete picture of each and every donor and to fully understand when, where and how they made donations.
Launching a new fundraising solutions program for the non-profit industry, ClickSquared announced today that direct marketing agency Brickmill Marketing Services selected the company to offer eServices to its non-profit clients. The program, which begins immediately, will enable Brickmill to enhance its existing strategic donor and fundraising solutions offering by providing an integrated view of a constituent’s activity across all channels and program areas.